Deal Is Fun But Heart Is Set On Movies

You know her best as "Briefcase 25" on television show "Deal Or No Deal," but Hayley Marie Norman may soon become a face and name known to everybody at a theater near you.

She's in Utah this week as part of the alternative, fiercely independent Slamdance Film Festival promoting the comic-book movie, "Trailer Park of Terror," a film where the title really does tell the story.

The promotional team for the film, which includes Norman, has been working Park City's Main Street even before the beginning of the festivals. Posters and cards are everywhere and a winter cap with the film's logo has turned into a hot swag item. Norman's friendliness and warmth and striking good looks couldn't have hurt.

Going against the grain of actresses everywhere, she actually enjoys promoting the film, seemingly including having conversations with journalists.

"It has been go, go, go," she said. "I love getting a chance to talk about the film. I have been blown away by the street hype."

The festival added screenings of the film after the person-to-person marketing campaign paid off in the form of high ticket demand. After enthusiastic responses to the film, it seems the efforts have generated some palpable street heat.

January 24, 2008