Admedia Research Reveals Awareness Of Washroom Posters

Outdoor operator Admedia has compiled new research showing spontaneous awareness of posters in washrooms among two out of three users.

According to the research, washroom media campaigns offer advertisers an average of 66% spontaneous awareness and 87% prompted recall.

Admedia found that 64% of respondents recalled specific detail within a particular campaign, such as a web address, and 79% agreed that movie posters are a positive addition to the washroom environment.

Marketing director Rob Francis said the research was proof of the accountability of washroom media and its ability to raise brand awareness.

Admedia operates and markets 25,000 washroom displays, 1,350 six-sheets and bespoke brand promotions across a range of leisure and entertainment venues. Its clients include the COI, the top spender on the medium, Coca-Cola and Tesco.

April 07, 2008