Stand Creates Posters For T In The Park Build Up

Glasgow design consultancy, Stand has created point of connection posters for music festival, T in the Park as part of its campaign, for client Tennent's Lager.

The agency commissioned photographer, Alex Telfer to feature real people against landscapes in the direct vicinity of the open-air music festival to generate a buzz of anticipation. The images will be used across the On and Off Trade promotional campaign.

The movie posters will be located within bars and stores across Scotland from next week until 6th July offering entrants the chance to win a range of prizes including weekend with camping tickets. The promotion will run in over 500 bars and within key supermarkets including Tesco, Co-op, Spar and Morrisons.

Colette Speirs, Senior Brand Manager at Tennent's Lager, said: "The photography is sharp and emotive. The Balado sign and the golf ball both say �we've arrived'. We're delighted with the result - it really brings the build-up campaign to life."

Creative director at Stand, Stuart Gilmour, said: "The Ferris wheel and the Slam Tent are part of the iconic landscape at T in the Park, so we decided to opt for the key visual references around the site at Balado which all T-goers would associate as the final part of the journey to the festival. The pictures build a total sense of the buzz and excitement of turning up at T in the Park for another great event."

May 08, 2008