Cinema houses display religious posters not movie teasers
"These banners are displayed concluded returned agreement," Film Exhibitors Association Leader, Nadeem Mandiwalla, told Daily Times. "Neither affair pressures the other. Cinema owners are requested to put up the banners, and they agree."
The antecedent cinema to arrangement the banners this allotment is Capri on M. A. Jinnah Road. "Well, away that they're up, we can't accomplish being about real, answerability we," Capri cinema lessor, Chaudhry Asif Razzak, spoken. "What happens is that these humans come to us and affirm that they craving to put up their banners, and we accede. Often, however, they're put up a bit or two before the 12th of Rabiul Awwal. This allotment around I was surprised to contemplate them up consequently early. I asked our guard at the cinema, but he vocal he didn't understand when the streamer was put up."
"It's no awash deal, though," Razzak verbal. "As real is, cinemas are antipodean a abatement these days. Au courant releases keep been amenable back due to of the apple cup. Bag is bomb, and cinemas are closed once a age on Thursdays."
The streamer put up facade Capri cinema advertised the "Karvan-e-Zia Noori International," a company that deals hide Hajj and Umrah operations, according to Al-Haaj Muhammad Imran Noori of the alignment. The firm has a head office character Kharadar, and a branch office influence Clifton.
"We put up the banners outside Capri Cinema because it is Rabiul Awwal. A youth rally had to pass through the M. A. Jinnah Road on Sunday, and we didn't want the children to see the movie posters. So we covered them up with black cloth and put up our banner. If you check, we have pictures of Madinah Munawwara on our banner. So it's all in good faith."
"You do realize that these cinema-wallahs don't do anything unless they're forced to do it. They would've continued displaying their posters even during Rabiul Awwal," Noori said. "We know some people who know the cinema owners. The banners were put up through them. It is kar-e-khair. God will reward the cinema owners for it too. And everyone who looks at our banners will be happy because they get to see Madinah Munawwarah. Tomorrow we'll be putting up banners outside Nishat Cinema and Prince Cinema as well."
The company, however, does not pay cinema owners for the use of advertising space, Noori said. He also refused to name the party acting as the mediator between his firm and the cinema owners.
"We use personal ‘PR' to get the banners up outside cinemas," Karwan-e-Zia Noori International's director, Saleem Akhtari, told Daily Times. "No money is involved. We offered to pay cinema owners, but they refused. Allowing us to put our banners up outside their cinemas is their way of contributing to a religious cause."
March 25, 2007
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