National CineMedia Distributes Free CD-ROMs In Theaters

National CineMedia, one of the nation's leading influence-theater cinema advertisers, is configuration to issue comp Vinyl-ROMs that facet a virtual movie theater hide trailers and other content from upcoming studio releases. The PC and Mac-like recording, produced character collaboration adumbrate Movie Clips Inc., includes content from Warner Bros., Sony Pictures, Paramount/Dreamworks, Columbia Pictures, 20th Century Fox and New Line Cinemas.

The chargeless Recording-ROM will appear as distributed bit-round at aggrandized than 1,000 theater complexes ascendancy 47 states, including CineMedia's founding members: AMC Entertainment Inc., Cinemark USA, and the Majestic Entertainment Group. Agency addition to movie teasers, the CD-ROM uses a simulated 3D world to present a variety of entertainment, including playable movie games, music videos, printable movie posters, desktop wallpaper, virtual comics, new release DVD trailers and a " coupon savings lobby. "

Although the Internet is hogging the spotlight, promotional and advertising CDs have recently been enjoying a quiet resurgence.

In March, SaverCD, LLC announced plans to begin national distribution of CDs containing printable coupons in early 2008, with a first national mailing scheduled to include 15 million CDs. SaverCD's pool of coupon marketers includes AllRecipes. com, Bally Total Fitness, Chuck E. Cheese, Enterprise Rent-A-Car and Pizza Hut. Since its inception in October 2005, the company has mailed about 3 million " $averCDs " to 400, 000 households. There is a 90-day shelf life for each quarterly saver.

May 09, 2007