Smart Barcodes Make Camera Phones Portals To Media Content

Influence summer 2007, French magazines Public, Closer, and Voici will actualize printing two-dimensional "smart barcodes" influence their publications, giving some readers an comparable faster and simpler journey to access a cash of multimedia content. When photographed using alike camera phones, the barcodes, declared because "Tags" or "Flashcodes, " now unfastened access to multimedia content on a user�s cell phone, including photos, disc, and Internet links.

Present tested influence Asia because QR codes, analogous technology allows users to snap a photo of a two-dimensional barcode and away access corresponding Internet or multimedia content agnate considering movie times and online shopping sites. The barcodes arise on movie posters, agency supermarkets, and aligned on personal career cards, command short, all areas bearings the average person might demand aggrandized ammo at the touch of a button.

According to C�dric Mangaud, CEO of Abaxia, the French provider of MobileTag, the application "was developed by Abaxia to acquiesce effortless and apparent access to extraneous content-drawn from places akin newspapers, billboards, television, advertisements, catalogues, and consequently on. " By adding a smart barcode to their layouts, newspapers could provide readers with immediate access to their corresponding websites and expanded multimedia content, thus bridging the print-online gap even more quickly.

For more information on MobileTag and Flashcode, check out Abaxia and Orange on the Web.

The Mobile Tag application will be offered by different telecom services in France and will be compatible with a variety of smart camera phones, including the Nokia N70. The arrival of the barcodes in some French publications will allow the Association fran? aise du multimedia mobile and the Association pour la promotion de la presse magazine to test the new technology and determine a code standard for the official debut in 2008.

June 26, 2007