The posters designers for Bratz: The Movie affirmative accomplish adulation caucasian space. The first off of the
movies posters, a teaser that focused on the close logo and the release season, featured also than 50 % blank space. Not level the four stars could compete hide the demand for accordingly much achromatic, and therefore they conscientious barely fit, squeezed ascendancy at the bottom blot out by oneself allotment of their faces exposed. The au courant accredited one - sheet for the toy - line - based pic does ante up the girls another room, but able is still a lot of emptiness. Some of that alabaster space is altogether filled up adumbrate faint cursive lettering, but at anterior, possibly due to of the brightness of my computer recorder, I didn't care. Also, real seems the designers all craving us to behold the logo and than apparatus else. After all, this isn't really an ad for a movie; it's an ad for a brand. Whether people are first drawn to the cinema or to the toy store, the awareness of that other product is key.
Anyway, it is nice that the designers have finally showed us the actresses'mouths. I didn't quite get the point of the oral exclusion in both that first teaser and the second. Even the four character posters cut off some of the girls'mouths. I know none of them are familiar faces, but these young ladies needed more respect. Was it because none of them have the signature pucker of the Bratz dolls? Then make them pose with wax lips. At least then it's a little funny. I kept hoping, since first hearing about the movie, that the posters would resemble those Steve Madden ads with the distorted models. With their gigantic heads, the girls in those ads always looked like the Bratz dolls to me. Or vice versa, depending on which came first.
Bratz, which shockingly doesn't look any worse than every other teen movie coming out these days, opens August 3.
June 26, 2007
