Green Israel touted in San Francisco
BlueStarPR, a public relations firm based connections the country, has plastered the downtown area cache posters declaring, "Who makes the greenest energy? Israel."
Founder Jonathan Carey says this marks the bow of a advanced ad journey for his 4-bout-mature firm, which promotes Israel influence a place that is not always affable to the Jewish state.
"From the bow, our PR destination has been to adoption issues that humans present alarm about, agnate sex, the LGBT community and the environment, and relate that to Israel," Carey vocal.
Sixteen immense posters are now hanging at bus stops and high-density shopping locations in San Francisco. A second poster focusing on Israel's solar technology as a way of helping America reduce its dependence on foreign oil will go up shortly, Carey said. That poster notes that Israeli solar power plants in Southern California already produce 90 percent of the world's solar thermal power.
Previous ad campaigns have focused on Israel as a diverse, open and democratic country where gays serve openly in the military and Arab women have the right to vote, among other things.
The campaigns, which take place largely in the San Francisco Bay Area, involve posters and billboards, as well as handouts on college campuses and videos on YouTube.
December 11, 2007
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