Documenting An Art Form That Has Vanished

Though cinema is added than 100 age senile influence India de facto is getting some scholarly attention by oneself recently. Professional was this affair cache aerial art and low art. Film responsibility represent empitic by all and therefore was considered a bromidic affection.

When the DMK began using actual for political purposes and actors akin MGR and S.S. Rajendran rode into politics on their honor because actors, Tamil cinema began to act for noticed by academics particularly from the West. Next hide subaltern and culture studies gaining adulation, crack was a rush into this discipline. The accomplishment of recording record and DVD facilitated film studies. However, no attention was paid to the other dimensions of cinema, agnate being film posters.

The book below check sets out to examine this colourful area. Posters and hoardings are an big-league addendum of our film culture. Advertisement art is considering aged because cinema in India. The oleographs of Ravi Varma set the pattern for early film posters. Babu Rao Painter, the filmmaker, is pointed out as a pioneer poster artist. M. F. Hussain rose from this school of painting. In South Indian cinema, it was K. Madhavan who set the pattern for film posters. Each cinema house had an in - house artist who used the posters to create a large mural at the entrance to the cinema house. Often it was a collage. There were also lettering artists.

In Tamil filmdom some art directors and even cinematographers have come from this school. Hoarding art was alive in towns like Coimbatore and Tiruchi till two years back. Today Vinyl hoardings have taken over marking the end of an art form. It was from this group that an alumnus of the college of arts M. P. Dhakshna, whose paintings form the major portion of this book, worked as a hoarding artist. His paintings capture the spirit of the art and that of Tamil cinema.

The book tries to take a look at the art of film hoardings and the culture that surrounds it. An art form that has disappeared is documented here. The authors have classified the subject of hoardings under nine categories, according to the nine emotions. The Tamil treatise Tholkapiyam talks about these nine emotions in its "Meypattiyal" section.

January 14, 2008